Marketing Executive
About this role
Planning and executing marketing campaigns is the primary focus of this role at CITY Holding in Yangon. You will work across brand awareness initiatives and sales-driven promotions, managing campaigns from concept through to post-campaign analysis.
You will develop marketing materials, coordinate with external vendors and internal teams, manage social media content, organize promotional events, and track campaign performance metrics. The role requires balancing creative ideation with data-driven decision-making to optimize marketing spend and maximize reach.
A bachelor's degree in Marketing or Business Administration is required, along with a minimum of two years of marketing experience. You should be comfortable managing multiple campaigns simultaneously, have strong written communication skills, and be familiar with digital marketing tools and analytics platforms.
CITY Holding offers a performance bonus and ferry allowance, reflecting a culture that rewards results. For a marketing professional, working across diverse business units within a holding company structure provides broader strategic exposure than a single-brand marketing role typically allows.