Present Your Design Decisions So Clients Say Yes on the First Review
Ko Aung Kyaw Moe is 31 and has been doing design work in Yangon for five years. Last month a tea brand in Lanmadaw hired him to design their new Facebook campaign. He spent two days on the designs and sent them via Viber with one message: Here are the designs. The client responded: I do not like the color. Change it. Ko Aung Kyaw Moe changed it. Then: The font feels wrong. He changed it. Then: Can you try a completely different direction? After six revision rounds spanning eleven days, the client paid him half the original agreed price, saying the project took too long. Ko Aung Kyaw Moe was furious and exhausted but said nothing because he did not want to damage the relationship. What he never realized was that the problem started with his very first Viber message. He sent designs without context. He never explained why he chose those colors, that font, or that layout. He forced the client to become the designer — judging every detail based on personal taste rather than strategy. He handed over his professional authority in a single message.
Ko Aung Kyaw Moe is 31 and has been doing design work in Yangon for five years. Last month a tea brand in Lanmadaw hired him to design their new Facebook campaign. He spent two days on the designs and sent them via Viber with one message: Here are the designs. The client responded: I do not like the color. Change it. Ko Aung Kyaw Moe changed it. Then: The font feels wrong. He changed it. Then: Can you try a completely different direction? After six revision rounds spanning eleven days, the client paid him half the original agreed price, saying the project took too long. Ko Aung Kyaw Moe was furious and exhausted but said nothing because he did not want to damage the relationship. What he never realized was that the problem started with his very first Viber message. He sent designs without context. He never explained why he chose those colors, that font, or that layout. He forced the client to become the designer — judging every detail based on personal taste rather than strategy. He handed over his professional authority in a single message.
You are not sending a design for judgment — you are presenting a solution to a problem. When you explain the reasoning behind each design choice before asking for feedback, you transform the client from an art critic into a business decision-maker. Rationale is the armor that protects your work.
Write a three-sentence design rationale for any project that links color, font, and layout choices to the client's business goal
Structure a design presentation message for Viber or Messenger that reduces revision rounds by providing context before asking for feedback
Respond to subjective client feedback by redirecting the conversation from personal taste to business objectives using a specific reframing phrase
You are not sending a design for judgment — you are presenting a solution to a problem. When you explain the reasoning behind each design choice before asking for feedback, you transform the client from an art critic into a business decision-maker. Rationale is the armor that protects your work.
Write a three-sentence design rationale for any project that links color, font, and layout choices to the client's business goal
Structure a design presentation message for Viber or Messenger that reduces revision rounds by providing context before asking for feedback
Respond to subjective client feedback by redirecting the conversation from personal taste to business objectives using a specific reframing phrase
12 learning cards · 1 quiz
Read free. Sign up to practice and earn proof.
Create a free account to unlock the lesson cards, quiz, XP, and certificate progress.
Sign up free