FOUNDATION15 min3 min read

Measuring Your LinkedIn Performance

Ma Thida posts on LinkedIn every Sunday night. She shares thoughtful insights about her work in supply chain at a Yangon FMCG distributor. She has been doing this for three months -- 12 posts -- and she has received exactly two job inquiries, both for roles she did not want. Meanwhile, her colleague Ko Zaw posted only four times in the same period but received an interview call from a regional MNC offering 800,000 MMK per month. The difference is not talent or luck. Ko Zaw checks his LinkedIn analytics every week and adjusts what he writes based on what the data tells him. Ma Thida has never opened her analytics dashboard once.

Key Takeaway

LinkedIn analytics turn guessing into strategy. Check your numbers every week, notice who is actually viewing your profile, and write your next post for that specific audience -- not for applause from friends.

01

Identify the three most important LinkedIn metrics for career growth: profile views by viewer job title, post reach beyond your network, and search appearances

02

Access and read your LinkedIn analytics dashboard on mobile

03

Use weekly analytics data to adjust your LinkedIn content strategy for better recruiter visibility

10 learning cards · 1 quiz

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